Copyblogger is an excellent resource for the Internet copywriter.
I ran across the article Seal the Deal: 10 Tips for Writing the Ultimate Landing Page while I was trying to concoct up a beautiful landing page at work for a guide I’ve been working on the past month. This is written by Roberta Rosenberg. (Who can say no to a Rosenberg?)
The writer of this blog has solid advice on Internet writing and speaks to all writers, including creative writers trying to slip their personal style into Internet marketing. I’m not sure if I agree with the statement, “This is business, not a personal expression of your art,” because while it definitely is business, what makes strong writing is the author’s voice being so unique and yet blended that it fades in the background and leaves an echo in the reader’s mind; however, the writers of Copyblogger is certainly knowledgeable of what he’s talking about.
Filed under: blogging | Tagged: internet writing, web content, writing content
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